Who We Are

A note from our founder...
heidi owen west carline and main
I'm so glad you found us and a warm welcome to the Caroline & Main community - where it's about so much more than clothing. Currently our community consists of three stores: Caroline & Main, Lifestyles of Saratoga and Union Hall Supply Co.

While we love our online community, it’s true what they say. Home is where the heart is. And ours is in Saratoga Springs. If you’ve never been, it can only be described as history with a heartbeat. Famous for many things this sweet town of ours is, such as horse racing, our springs, and even being the home of the potato chip.

kay owen heidi owen west nostalgia boutique

My mother, mentor and best friend, Kay Owen behind the cash wrap of Nostalgia circa 1989

We started our journey at 436 Broadway, which once upon a time was the home of Saratoga Men’s and Boy’s Shop. I remember looking at the space with my mom when it became available in the late 80’s. The space was outdated with a thick yellow film on the window, a drop ceiling and poor lighting but it had “good bones” and those windows, the stories those windows would grow to tell.

The rest is history. My Mother ran her gift shop Nostalgia in the space for many years until 15 years ago when we moved Lifestyles from the corner of Phila & Broadway.

In 2016 we went on to found our sister store, Caroline & Main. Inspired by seaside stripes & salty air, a pop of pink from the gardens of the Tuileries, and the bright whites and endless blues of Mykonos. Full of surprise with gifts of wit & whimsy.

heidi owen west saratoga springs ny

Our philosophy is rooted in a strong foundation and a sustainable mindset. We believe that connection is key and confidence is contagious and hope to inspire you to spread joy wherever you go.

xoxo, Heidi