Caroline and Main is more than a boutique — it’s a happy space where style meets individuality. A place where everyday fashion feels fresh, effortless, and a little bit unexpected.
Whether you’re shopping in Saratoga Springs or browsing online from afar, we’re here to help you find pieces that make you feel confident, connected, and completely you.
It all started with a vision — and a storefront with “good bones”.
Our Story
Back in the late ’80s, my mom and I stepped into 436 Broadway for the very first time. The space was dated, the windows were cloudy, and the lighting left a lot to be desired… but we saw something special. That space became Nostalgia, my mother’s beloved gift shop, and later evolved into Lifestyles, our flagship store.
In 2016, we opened the doors to Caroline and Main, inspired by Seaside stripes and salty air, pink blooms from the Parisian Tuileries, and the crisp whites and endless blues of Mykonos. Every corner is curated to surprise and delight — from effortlessly chic clothing to gifts with wit and whimsy.
What We Believe
At Caroline and Main, we believe in confidence that’s contagious - a connection that lasts - a style that brings joy!
We care deeply about the details. Not just the clothes on the rack but the experience you have in our space. Our philosophy is rooted in authenticity, thoughtful design, and a sustainable mindset that values quality over quantity and relationships over transactions.
Our Saratoga Roots
While we adore our online community, our heart lives in Saratoga Springs — a town known for horse racing, healing springs, and a buzzing arts and culture scene.
We’re proud to be part of this vibrant place and its growing local shopping scene. Whether you’re visiting from around the corner or across the country, we invite you to stop in and explore the shops that make our town shine.
Our Family of Brands
Together, we’re committed to creating beautiful, welcoming spaces that feel like home. We believe shopping should be personal, inspiring, and always a little fun!
We're Happy You're Here!
Caroline and Main is about more than fashion — it’s about feeling good, finding joy, and sharing a little sunshine. We’re so grateful you’re here and can’t wait to welcome you, online or in-store.
xo, Heidi
Spring
Trackside Glam — Our Belmont Window is a Celebration of Saratoga Fashion
Summer
Salty & Sweet, Stunning New Display
Fall
Layers, Textures, and Talent — See What We’ve Crafted For Fall
Winter
Handcrafted for the Holidays by Our Wonderfully Creative Team
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